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Eat freely, bake confidently + love your bread

All while staying gluten free

Gluten-Free Bread & Baking Mixes You’ll Love

SAY HELLO TO GLUTEN FREE AS IT SHOULD BE,
Tasty!

Who Said Gluten Free Can’t Be Delicious?

Not Alternative Bread Co! We make gluten free simple, fresh, and downright delicious. Our blends are crafted from the highest quality gluten free flours and grains, so your breads rise, your biscuits stay perfect, and your treats taste just like they should — no compromises.

With 30 years of coeliac know-how, we’ve perfected gluten free baking, so you can trust every bake to be safe, reliable, and utterly satisfying.

Our mission? To make sure everyone feels included — at the dinner table, birthday parties, or enjoying a smoko basket. From our kitchen to yours, we bring flavour, freshness, and a little bit of joy into every gluten free bake.

Explore our pre-blended flours and tried-and-tested recipes, backed by countless happy customers, and experience gluten free the way it’s meant to be: safe, flavourful, and fresh.

Ready to start your gluten free adventure? Let’s go — with confidence in every bite. basket.

Let’s eat real bread, just without the gluten.

Let’s eat real bread, just without the gluten.

Light, fluffy, and full of flavour, just how gluten free should be.
Gluten free bread: aways sliced to perfection.

Gluten free bread: aways sliced to perfection.

Gluten Free Spiced Bread filled with nourishing goodness!
We Take Gluten Free Seriously because we understand.

We Take Gluten Free Seriously because we understand.

Award winning bread mixes crafted with care and quality you can trust.
JUST ARRIVED! Gluten-Free Christmas Cake Kit.

JUST ARRIVED! Gluten-Free Christmas Cake Kit.

Everything to you need to share a slice with everyone at this christmas.
Our most loved recipe: gluten free cheese scones!

Our most loved recipe: gluten free cheese scones!

Enjoy this easy recipe for gluten free cheese scones—deliciously simple!

Created
for taste

Loved by Gluten-Free Bakers Everywhere

I made the Wholesome Loaf for the first time on the weekend and it is amazing. Since being diagnosed as Coeliac I have been craving a jam sandwhich. I have not been able to find a gluten free bread which is nice enough to do this with, but have finally found this with the wholesome loaf. It is amazing and it is so nice to have a bread that does not have to be toasted to be any good. I have the fruit loaf mix in my cupboard and am looking forward to trying this as well.

Shona Russell, Wellington

Hey, just wanted to say our flour arrived today. I made a loaf this afternoon and wow it is amazing!! Thank you so much. So easy to make it and it’s the easiest slicing bread I’ve ever made (normal wheat flour loaves included), and it’s so soft to eat 🥰🤤 our toddler who can’t have gluten loves it already. I’ll make some hot cross buns or fruit loaf next.

Megan Grant, South Canterbury

OMG - I had put off ordering anything, what a silly thing to do! My first loaf of Wholesome Bread was absolutely delicious. A crust with peanut butter on it - how long has it been since I had that and enjoyed it? Even my non-Coeliac husband enjoyed his slice. Can't wait to try my Hot cross bun recipe. Thank you so much.

Anne Wilkinson, Christchurch

Hi! I was given a Wholesome loaf pack and I’ve just made it in my bread maker. Thank you so much! I’m so happy. It’s the best bread I have eaten since my coeliac diagnosis five years ago. I’ll be trying your other products now 

Elizabeth Isbister, Oamaru

Just made my first loaf, that I got at the markets last week. It tastes amazing and was so easy! The kids love it as well, you’ve totally made my weekend I have fresh bread back in my life can’t wait to make more.

Esther, Auckland

I'm so glad I found your company. I have no complaints for the taste of the breads and buns, infact just moans cause I can't always keep up with demand - thank you

Deanna Underwood, Maungaturoto

The best bread mix, fast delivery, great customer service. New foods added to Coeliac household. So thankful I found them

Karen Saunders

I want to say omg 😱! The bread mix is amazing! I got it yesterday and made my first loaf of bread 🍞! It’s easy and delicious!I can’t wait to try out other recipes!

Lucila Vidal, Nelson

I just want to say thank you so much. I received my order from you today. My order was carefully and beautifully packaged; it arrived in a very short time, I only ordered it late last week and it was delivered to my doorstep.

I am so impressed with how professional The Alternative Bread Company is. Giving good old fashioned service, using eco friendly packaging; containing reasonably priced wholesome, tasty, gluten free products, which believe me having been diagnosed with Coeliac Disease about 25 years ago, is an absolute delight. I used to have to get my gf flour and gf products on prescription, make everything myself with no recipes for guidelines. My early bread looked and tasted like cardboard bricks. A bit of rave, I know, but I will be telling my gf friends about you.

Jan Autumn, Coromandel

We Understand; It's in Our Blood.

Thought changing.

Thought changing.

Our breadmixes will change the way you think about gluten free bread forever. Mix, bake, eat - it really is the simplest and freshest gluten free bread you will ever have.

Finest ingredients.

Finest ingredients.

All of our bread mixes are created using the finest gluten free ingredients. We have worked out all the ratios just right so you don't have to worry about missing ingredients and can get perfect gluten free bread every time.

Experience matters.

Experience matters.

We understand your whole world of gluten free living, the highs and lows. We have 3 generations of coeliacs in our family and have been gluten free for over 25 years.