Delivering Gluten free goodness to your door step



Gluten free? We've got the perfect recipe for you!

When it comes to gluten free, simplicity, nutrition, and freshness are our top priorities.

We've carefully crafted our blends using the highest quality gluten free flours and grains to ensure that gluten free baking is always easy and delicious.

Drawing from our 30 years of experience with coeliac disease, we have developed gluten free breads that are light and fluffy, biscuits that retain their round shape, and seasonal baking that is indistinguishable from its gluten-filled counterparts. Only those who need it to be gluten free will know.

Our daily mission is to guarantee that everyone feels included in every aspect of our gatherings, from the dinner table to birthday festivities and smoko baskets. We put workplace inclusivity at the forefront.

Discover our collection of pre-blended gluten free flours and handpicked, tried and tested recipes to savour the gluten free experience just the way it's meant to be - pure, flavourful and fresh.

Start your gluten free journey with us!

Welcome Gluten free Rustic White to your dinner table

Welcome Gluten free Rustic White to your dinner table

Created for baking in your bread maker or oven
More Than A loaf Tour: Gluten free kitchen Aventures

More Than A loaf Tour: Gluten free kitchen Aventures

Get your tickets for an evening of gluten free hands-on baking
Must-Have gluten free Hot Cross Buns: A Family Favourite!

Must-Have gluten free Hot Cross Buns: A Family Favourite!

Get Your Spiced Bread Mix and Bake Gluten-Free Hot Cross Buns Today
Gluten free bread sliced to perfection

Gluten free bread sliced to perfection

Eat fresh gluten free
Gluten Free Choco Chip Biscuits Recipe

Gluten Free Choco Chip Biscuits Recipe

Bake family favourite gluten free recipes
Dip in to a Gluten free cob loaf

Dip in to a Gluten free cob loaf

easy to make recipe

for taste


I made the Wholesome Loaf for the first time on the weekend and it is amazing. Since being diagnosed as Coeliac I have been craving a jam sandwhich. I have not been able to find a gluten free bread which is nice enough to do this with, but have finally found this with the wholesome loaf. It is amazing and it is so nice to have a bread that does not have to be toasted to be any good. I have the fruit loaf mix in my cupboard and am looking forward to trying this as well.

Shona Russell, Wellington

Hey, just wanted to say our flour arrived today. I made a loaf this afternoon and wow it is amazing!! Thank you so much. So easy to make it and it’s the easiest slicing bread I’ve ever made (normal wheat flour loaves included), and it’s so soft to eat 🥰🤤 our toddler who can’t have gluten loves it already. I’ll make some hot cross buns or fruit loaf next.

Megan Grant, South Canterbury

OMG - I had put off ordering anything, what a silly thing to do! My first loaf of Wholesome Bread was absolutely delicious. A crust with peanut butter on it - how long has it been since I had that and enjoyed it? Even my non-Coeliac husband enjoyed his slice. Can't wait to try my Hot cross bun recipe. Thank you so much.

Anne Wilkinson, Christchurch

Hi! I was given a Wholesome loaf pack and I’ve just made it in my bread maker. Thank you so much! I’m so happy. It’s the best bread I have eaten since my coeliac diagnosis five years ago. I’ll be trying your other products now 

Elizabeth Isbister, Oamaru

Just made my first loaf, that I got at the markets last week. It tastes amazing and was so easy! The kids love it as well, you’ve totally made my weekend I have fresh bread back in my life can’t wait to make more.

Esther, Auckland

I'm so glad I found your company. I have no complaints for the taste of the breads and buns, infact just moans cause I can't always keep up with demand - thank you

Deanna Underwood, Maungaturoto

The best bread mix, fast delivery, great customer service. New foods added to Coeliac household. So thankful I found them

Karen Saunders

I want to say omg 😱! The bread mix is amazing! I got it yesterday and made my first loaf of bread 🍞! It’s easy and delicious!I can’t wait to try out other recipes!

Lucila Vidal, Nelson

I just want to say thank you so much. I received my order from you today. My order was carefully and beautifully packaged; it arrived in a very short time, I only ordered it late last week and it was delivered to my doorstep.

I am so impressed with how professional The Alternative Bread Company is. Giving good old fashioned service, using eco friendly packaging; containing reasonably priced wholesome, tasty, gluten free products, which believe me having been diagnosed with Coeliac Disease about 25 years ago, is an absolute delight. I used to have to get my gf flour and gf products on prescription, make everything myself with no recipes for guidelines. My early bread looked and tasted like cardboard bricks. A bit of rave, I know, but I will be telling my gf friends about you.

Jan Autumn, Coromandel

We Understand; It's in Our Blood.

Thought changing.

Thought changing.

Our breadmixes will change the way you think about gluten free bread forever. Mix, bake, eat - it really is the simplest and freshest gluten free bread you will ever have.

Finest ingredients.

Finest ingredients.

All of our breadmixes are created using the finest gluten free ingredients. We have worked out all the ratios just right so you don't have to worry about missing ingredients and can get perfect gluten free bread every time.

Experience matters.

Experience matters.

We understand your whole world of gluten free living, the highs and lows. We have 3 generations of coeliacs in our family and have been gluten free for over 25 years.